diff --git a/dialect/sql/builder.go b/dialect/sql/builder.go
index 0e5c1b122..1ae4eea42 100644
--- a/dialect/sql/builder.go
+++ b/dialect/sql/builder.go
@@ -2951,7 +2951,7 @@ func (*WithBuilder) view() {}
 // only to query rows-limited edges in pagination.
 type WindowBuilder struct {
 	Builder
-	fn        string // e.g. ROW_NUMBER(), RANK().
+	fn        func(*Builder) // e.g. ROW_NUMBER(), RANK()
 	partition func(*Builder)
 	order     []any
 }
@@ -2960,7 +2960,19 @@ type WindowBuilder struct {
 // Using this function will assign a each row a number, from 1 to N, in the
 // order defined by the ORDER BY clause in the window spec.
 func RowNumber() *WindowBuilder {
-	return &WindowBuilder{fn: "ROW_NUMBER"}
+	return Window(func(b *Builder) {
+		b.WriteString("ROW_NUMBER()")
+	})
+}
+
+// Window returns a new window clause with a custom selector allowing
+// for custom windown functions.
+//
+//	Window(func(b *Builder) {
+//		b.WriteString(Sum(posts.C("duration")))
+//	}).PartitionBy("author_id").OrderBy("id"), "duration").
+func Window(fn func(*Builder)) *WindowBuilder {
+	return &WindowBuilder{fn: fn}
 }
 
 // PartitionBy indicates to divide the query rows into groups by the given columns.
@@ -3000,8 +3012,8 @@ func (w *WindowBuilder) OrderExpr(exprs ...Querier) *WindowBuilder {
 
 // Query returns query representation of the window function.
 func (w *WindowBuilder) Query() (string, []any) {
-	w.WriteString(w.fn)
-	w.WriteString("() OVER ")
+	w.fn(&w.Builder)
+	w.WriteString(" OVER ")
 	w.Wrap(func(b *Builder) {
 		if w.partition != nil {
 			b.WriteString("PARTITION BY ")
diff --git a/dialect/sql/builder_test.go b/dialect/sql/builder_test.go
index 451db0f2d..813132578 100644
--- a/dialect/sql/builder_test.go
+++ b/dialect/sql/builder_test.go
@@ -2146,6 +2146,21 @@ func TestWindowFunction(t *testing.T) {
 	require.Equal(t, []any{2}, args)
 }
 
+func TestWindowFunction_Select(t *testing.T) {
+	posts := Table("posts")
+	q := Select().
+		AppendSelect("*").
+		AppendSelectExprAs(
+			Window(func(b *Builder) {
+				b.WriteString(Sum(posts.C("duration")))
+			}).PartitionBy("author_id").OrderBy("id"), "duration").
+		From(posts)
+
+	query, args := q.Query()
+	require.Equal(t, "SELECT *, (SUM(`posts`.`duration`) OVER (PARTITION BY `author_id` ORDER BY `id`)) AS `duration` FROM `posts`", query)
+	require.Nil(t, args)
+}
+
 func TestSelector_UnqualifiedColumns(t *testing.T) {
 	t1, t2 := Table("t1"), Table("t2")
 	s := Select(t1.C("a"), t2.C("b"))